Monday, 29 February 2016

Marks and Spencer or The Kookiness of Cookies

I buy a lot of food in my local Marks and Spencer; it's a short walk and the food is good. But the store itself smells like a charity shop.It's the nylon in all the clothing.

Yesterday, though, I ventured into the men's section looking for a pair of warm trousers. I wanted 100% wool but, as I should have realised, they don't stock them - they appear on the in-store guide as "Luxury Trousers" at £49.50 but clearly too much of a luxury where I live. So I went to M&S online and bought a pair there at 20% off and post free. They will be delivered to my local shop tomorrow.Sounded good.

I should have realised what would happen next. I get up this morning, pick Al Jazeera from my Favourites bar - and up pops an advertisement for M & S men's trousers. Same happens when I go to The Guardian. I wonder how many other sites will be taken over by M & S men's trousers if I now visit them. It's a viral infection which usually goes away after a few days but sometimes it's harder to shake off.

It's stupid. Imagine that I had actually bought a pair of trousers in store and that as I left and began walking down the street, a salesperson emerged from the shop shouting, "Hey, Mr Customer, don't you want to buy a pair of men's trousers?"

It's such a completely unsophisticated and probably counter-productive form of advertising that you wonder why M & S does not pull the plug on it. Or at least pull the plug when their records show you actually bought what you looked at.  But then M & S is always in difficulty; they have a track record now for clueless management.

Why anyone thinks that using Cookies to generate pop-ups is some kind of advertising revolution, I really don't know. It's just Naff.

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