Young woman brutally beaten by thugs while defending friend from heinous homophobic abuse
This headline from Pink News of 21 July 2021 puzzles me. Is the paper worried that readers won't end up on message unless supplied with the brutally and the heinous? Well, that was a concern they had in the old Soviet Union where readers had to be guided, rather clumsily, to the right response. And it was indeed true, you could not entirely rely on Soviet citizens to be on message, especially as the message did change fairly frequently. But I doubt that is really a problem for Pink News. Very few people are in favour of women being beaten by thugs (though they may have no specific issue about young women); nor are they sympathetic to those who shout homophobic abuse, even if it's because their objection is a general one about shouting abuse rather than specific to homophobic abuse. So I wonder what is the function of the brutally and the heinous? Perhaps they are just the nervous tics of an insecure intern? Or maybe the tics take their inspiration from television's Canned Laughter, still in use after all these years just in case you don't find American comedy all that funny.
Soviet-style control anxiety also shows itself in British celebrity gossip magazines which never, but never, print a photograph of Prince George; they only ever print an adorablephotograph (it’s one word, really). All royal babies are by definition adorable though that does not prevent the fact being spelt out. But, perhaps unfortunately, it does not serve to distinguish babies from dogs which - at least when owned by celebrities - are also adorable.
But what then is the function of adorable? I suppose it conveys a sense of the writer as someone who is permanently elated and effusive, rather like a party host who reckons that tonight is a wonderful occasion and everyone looks wonderful and isn’t it wonderful that you were able to come. The cleverness of Eric Clapton’s Wonderful Tonight is that it manages to reclaim a trite (over-used and unthinkingly-used) expression and make it meaningful again. But I don’t expect any celebrity magazine anytime soon to pull off the same trick with adorable. The word is totally fucked.
Added 31 July 2021:
Today Pink News is taking a different approach: